Julie McNamara
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ISCREAM!

 

I-SCREAM!

Instructor: Melissa McFeeters

I-SCREAM! is a frozen dessert brand which I conceptualized and illustrated. Ice cream reminds me of when I was a kid, so when I started conceptualizing for this packaging project, I knew I wanted to gear my products toward children. I began playing with names first and ultimately decided on “I-scream”. Inspired by classic movie monsters and popular ice cream flavors, I challenged myself to combine these two concepts to create a playful brand and packaging design. I created 6 individual flavors, illustrated the packaging and wrote clever descriptions for each.

  • 2018 AIGA Flux Honorable Mention winner

 
 
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